LiveWire

Livewire needed a brand system that could carry the same energy across every touchpoint, from vehicles and apparel to print and promotional materials. I led the full rebrand, developing a cohesive visual identity that feels bold, modern, and built to scale.

The wrap design was created to turn every vehicle into a moving billboard, balancing high impact graphics with clear hierarchy and readability at speed. From there, I extended the system into apparel and supporting print collateral, ensuring typography, color, and graphic elements remained consistent whether on a fleet, a shirt, or a sales sheet.

The result is a unified brand ecosystem that feels intentional at every level. Strong in the field, recognizable at a glance, and flexible enough to grow with the company.